I created the brand Identity for Juice Skincare for a packaging design course I took in 2023 at Baylor University. The concept behind Juice Skincare is to make a fun, juice-themed packaging design that is modern, typographic, and energetic. I really want to push a refreshing and hydrating feel for the packaging itself, with a subtle nod to square juice cartons referencing the name. My goal for this project was to experiment with form and the physicality of packaging using sustainable, recyclable materials.