I created the brand identity for Highland healthcare as a project for an identity design course at Baylor University to create a brand identity consisting of logos, pattern, and stationary. The client I was given was a brick and mortar clinic, dedicated to providing local, affordable healthcare. My goal was to convey reliability and community connection through traditional colors and typography, and to evoke a sense of trust, professionalism, and approachability, reflecting the clinic’s commitment to accessible healthcare. The chosen design encapsulates Highland Healthcare’s dedication to providing quality and affordable healthcare services to the local community.